Migrating from Activities to Value-based OKRs
When starting with Value-based OKRs, it is very common to get stuck listing activities as Key Results.
To convert those activities into value, think about what would be the consequences of being successful with this task. What would be the desired outcomes?
Some teams find this simple tool to be useful to identify the desired outcomes, especially when first dealing with value-based OKRs:
If we are successful with ________,
we will have more ________ and/or less __________
If we are successful with the new campaign,
we will have more customer satisfaction (NPS) and/or less churn.
Remember that this is just an example, there is no need to include both positive (things you want more of) and negative metrics (things you want less of).
Below is a list of examples ofActivity-based Key Results and the equivalent Value-based Key Results.